Tony the Tiger

The Tony the Tiger hot air balloon, the first of many created for Kellogg's Frosted Flakes cereal advertising, is a masterful display of Charles Markert’s artistic talent. This balloon is a larger-than-life, hand-painted representation of the beloved mascot, Tony the Tiger, brought to vibrant life through Markert’s exceptional skill and creativity.

Dominating the design is Tony’s iconic face, with its bold orange and black stripes, cheerful expression, and bright blue nose. Markert’s brushwork captures the character’s energy and charisma perfectly, creating a design that is not only visually striking but also instantly recognizable. The details in Tony’s wide, friendly grin, expressive eyes, and the intricate shading of his fur demonstrate Markert’s keen eye for precision and his ability to translate a two-dimensional character into a dynamic, three-dimensional form on the curved surface of a balloon.

The composition is both playful and engaging, exuding the warmth and excitement associated with Tony the Tiger and the Frosted Flakes brand. Markert’s use of vibrant colors ensures the balloon stands out against the sky, making it a true spectacle at any event. His ability to maintain the integrity of the design across the balloon’s unique shape speaks to his deep understanding of spatial dynamics and his meticulous approach to his craft.

The composition is both playful and engaging, exuding the warmth and excitement associated with Tony the Tiger and the Frosted Flakes brand. Markert’s use of vibrant colors ensures the balloon stands out against the sky, making it a true spectacle at any event. His ability to maintain the integrity of the design across the balloon’s unique shape speaks to his deep understanding of spatial dynamics and his meticulous approach to his craft.